According to the article, much of the TV viewers in America watch recorded shows. And when it gets to the advertisements, 70% of the viewers skip them. Clearly, most people don't care about the advertisements and think of them as a waste of time. The advertising and television industries have learned that much of the advertisements broadcasted are being skipped when people record their shows. This obviously puts the advertising companies money into waste. But when reading the article, I realized that the advertising and television industries are interested in which advertisements viewers find interesting or boring. I found it kind of bizzarre at first, but then I realized why they would want to know. If advertising companies know which type of ads the viewers like, they would obviously want TV industries to broadcast ads similar to the ones that viewers like. That would push viewers to watch the ad's and not skip them. If advertising companies know which ads viewers tend to skip, they will obviously not make ads like those because that would be a serious waste of money. All the information that we know about viewers who record their shows comes from TiVo, a company that produces TV recorders.
TiVo would obviously know their statistics as they are the sellers. It is their product that is being used to record, and thats why it would be easy for them to note down how many advertisements are being skipped. In fact, they are also connected to the satellite, which makes it easier for them to count how many people skip the advertisements when watching recorded television. In fact, this would be profitable for TiVo. The more recorder they sell, the more data they receive. With more data, the advertising industries can organize their ad timings, which would increase sales. The ad’s itself show products like tobacco and everyday foods and clothing, which would probably be ad’s that people may want to see as they have to do with their daily lives. In addition, one thing to note down is how the technology of video recording has impacted advertisers and viewers. Many times advertisements get boring, but with the digitial video recorders, viewers can skip the advertisements and just get along with show. This would be bad for advertisers as they wouldn’t earn any money, causing them to find different ways of advertising their products considering that viewers just skip them.
TiVo would obviously know their statistics as they are the sellers. It is their product that is being used to record, and thats why it would be easy for them to note down how many advertisements are being skipped. In fact, they are also connected to the satellite, which makes it easier for them to count how many people skip the advertisements when watching recorded television. In fact, this would be profitable for TiVo. The more recorder they sell, the more data they receive. With more data, the advertising industries can organize their ad timings, which would increase sales. The ad’s itself show products like tobacco and everyday foods and clothing, which would probably be ad’s that people may want to see as they have to do with their daily lives. In addition, one thing to note down is how the technology of video recording has impacted advertisers and viewers. Many times advertisements get boring, but with the digitial video recorders, viewers can skip the advertisements and just get along with show. This would be bad for advertisers as they wouldn’t earn any money, causing them to find different ways of advertising their products considering that viewers just skip them.
No comments:
Post a Comment