On a normal day basis, I wake up every morning at around 6-30. Before I go to school, I always encounter some sort of advertising. One is the Kelloggs Cereal and the Herald Tribune newspaper. In fact, I generally read the Time magazine and every time I read Time, I always encounter the Rolex advertisements. Another advertisement I was exposed to today was during school, when I was watching a Nike Advertisement that pretty much wants to inspire the viewers to buy their products. In fact, I always encounter ads on Facebook. Every time I log on to Facebook, there is always an advertisement that is asking me to "LIKE" it. Sometimes there is McDonald's, sometimes its Blackberry. Today there was an advertisement on the Itouch, which I obviously "LIKED" as I own one and like it. Also, whenever I go on to the Times of India website to update myself on Indian News and World News, I always encounter advertisements. Today the advertisement I saw was based on a sale for Dell laptops. But then of course, advertisements on the TV's come everyday, especially those Yoplait ones that keep on irritating me when I watch TV. Actually the more irritating thing is when I am in India, I cannot peacefully watch an episode for a TV show without an ad.
As far as what I can see, most of the advertisement that I had encountered were based on Internet, web sites, Newspapers ads, or magazine ads. In other words, the advertisement medium is highly coming from the Internet, newspapers, magazines, and web sites like Facebook. However, I am pretty sure much of the advertising medium in today's world comes from TV, but I rarely watch TV so I can't really put it as my normal day story. Now when viewing advertisements, the products can be pretty much anything. But the products that I encountered today from the ads were primarily on watches, laptops, yogurts and dairy, music players, and various other products. But I came to realize that most of the advertisements I encounter are subtle. Like the advertisements on the internet, along with its pop ups. I don't really see them properly, but the image sticks into my head. I never really saw the Laptop advertisements or the advertisements on Facebook, but somehow I remember seeing them today. But then the other ads like the Yoplait ad and the Rolex ad are always explicit. The thing about Yoplait is that my mom always buys them for me, and to be honest, I love them! Especially the cheesecake flavor. And the Rolex watches. Well to be honest Time always puts a celebrity with the watches. Sometimes its George Clooney, Roger Federer, Leonardo Di Caprio, OR AISHWARIYA RAI! And whenever its Rai, I'm always taking a few seconds to look at the advertisements :).
Now for the advertisements that I saw, the target is obviously going to be teenagers or adults, definitely not children. The advertisement of the Yoplait is definitely for adults because it was talking about how it has less sugar in its product now so it would help people with their diets. The Rolex watch obviously targets everyone, because it is trying to lure people to buy the product by using celebrities! I guess we can say the targets for the advertisements are those who are part of the media, because it is the media who always gets manipulated into buying products.
Now in my opinion, I would buy that Rolex watch. I don't really wear watches but I want to start. But I wouldn't buy it because of the watch, I would buy it because I want to be like those stars. Come on, who doesnt want to win more than 15 Grand Slam Tennis Titles in their life? I think everyone would love to be like Roger Federer. Yes, these advertisements do tempt me into buying their products, and it would influence me because I simply am inspired by the celebrities they use to sell their products.
Rolex watches are a perfect gift this Christmas for your loved ones! Definitely a must-have!
ReplyDeleteSell Rolex Online