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Monday 15 November 2010

The Mentos Ad

Mentos is a huge consumer product in India, where its widespread sales have led to massive Mentos production within the country. But the way Mentos has exposed themselves in society has NOTHING to do with their real product. The company has created advertisements where after eating a Mentos, you will become smarter. There was one particular advertisement in India where a man/ape was working for a Donkey. After eating that Mentos, the man/ape runs away and eventually comes back to make the Donkey work for him! Now its a catchy advertisement and I always laughed to it, but the last line in the ad says "Dimag Ki Batti Jala De" which in English means "Use Your Brains".

What does "using your brains" have anything to do with the Mentos? Obviously the company is using the ad to lure people into buying their product, but the advertisement has nothing to do with the Mentos itself. Mentos is meant to eat for pleasure and clearing your breath, not meant to make you smarter.

Here is the video: Mentos Advertisement

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