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Tuesday 21 September 2010

The Corporation vs. The Ad and the Ego

Consumers don't only impact our economy and the flow of money in society, but also impact our environment and surroundings. You can tell that consumers impact our society by influence. After being brainwashed into buying a certain product, consumers push others to buy that very product. They say, "it works", "its right" and what not, but they don't realize that it sometimes doesn't. The impact of a consumer can lead to even more products from a particular company. Consumers buy certain things that may have problems, and once the company realizes that, the company makes a new product that would not have that very problem. I really think that the consumers impact the society by their influence, but another way of how they impact society is by giving into the advertisements. There are so many consumers in the world that give in to the advertisements, including me. This impacts the society because it allows advertisements to have more power, and it shows that the people are in the advertisements hands. Advertisements can change the way consumers think. If they show a celebrity doing something fancy, consumers will do the same. The consumers are just "blinded people committed to economic growth". They don't see how they are changing, and it takes quite a lot of time for them to realize the change. 

Now its tricky to say whether the public is informed about the advertisements. In my opinion, they aren't. Advertisments have taken over the minds of the people, and when a consumer really wants something, they will do anything to get it. For example, there is a company in India called Fair & Lovely, which basically gets your skins fairer. Or at least what the company says. However, the product didn't prove to help much, as most people had the same skin tone as before. But can't you all see how people are willing to do anything for what they want? I really don't see the public being informed about the corporation products. But one thing is for sure: in the future, the public may be informed. An example would be Marlboro Packs of cigarette. Smoking is unhealthy, and the compnay informs it to the consumers on the front part of the box. So it is a possibility that in the future, the public will be more informed about advertisements. But for now, it lacks too much of it. 

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